Monday, November 10, 2008 Update

I don’t know if you checked out the site and tried out the free office productivity suite available, however, the software download has reached a milestone and is doing really well. In light of this, below is information from an email I received today from the Marketing Project Co-lead, Florian Effenberger. The email mentions some of the recent download activity after its Beijing Conference which was held last month.

Subject: Achieves Ten Million Downloads at the End of its Beijing Conference

Early on Sunday morning, the Community passed the ten million downloads mark for the latest version of its software, just four weeks after the launch on October 13th. The week also marked the first time the Annual Conference has been held outside Europe.

November 10, 2008 -- Early on Sunday 9th, the Community achieved an historic milestone, when the ten millionth person clicked on the "Download" button since the Community announced version 3.0, just four weeks ago. The week also saw the first time the Annual Conference has been held outside Europe, with over four hundred people attending the Conference in Beijing, China from Wednesday to Friday.

John McCreesh, Marketing Project Lead, explained the importance of the two events. "Since the launch of 3.0, we have had a verifiable record of downloads from central website. We were delighted to hit a million downloads in the first two days. Four weeks later, we have hit ten million, and we are still seeing an amazing 250,000 - 350,000 downloads a day. For a community with no advertising budget, this is an astonishing level of product awareness around the world. Add to this the success of our Beijing Conference, and there can be no doubt that is now genuinely a global phenomenon."

What makes the statistics impressive is that they only record downloads via the website, and exclude for example large numbers of Linux users who generally download software from their own distributor. There are estimated to be eight million users of Ubuntu Linux alone, the majority of whom rely on for their office software. In addition, many users obtain via other mirrors, peer-to-peer networks, CDs, or other media. The total number of users worldwide is not known, but the Community believes it is well on track to reach its declared target of a 40% market share worldwide by 2010.

Finally, even with this level of market acceptance, the Community is not complacent. The Bug Bounty Programme is still open, offering cash prizes of up to 500 Euro to new developers who help fix bugs reported by users. This is part of ongoing activity to encourage additional developers, which has already resulted in a record number of contributors working on the 3.0 release.

For more information visit displaying links to articles, interviews, blogs, newsletters, etc. or the marketing site at

As always, email me with your topics and let’s have a good time learning together!

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